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Board Minutes-November 2002 Exhibit GNovember 2002 Exhibit G: Associate Membership Plan Updated: 12/3/2002 4:50:00 PM Member Services Committee June 5, 2002 Revised August 30, 2002BackgroundIn January 1994, the Society Board passed a comprehensive Associate Membership Proposal that had been prepared by the Membership Development Committee. This action, in essence, approved the implementation of an associate membership recruitment program among multiple marketing opportunities. Subsequently, the Society’s Laws and Regulations Committee drafted the appropriate language that now comprises Article XIII, Associates, of the Society Bylaws. The initial, and only, attempt at marketing an associate membership program began in April 1995 with the introduction of the Harmony Associates program. This program, conceived by a Society Harmony Associates Ad Hoc Committee, was test marketed to 10,000 people in the Chicago area. The results were so disappointing that associate memberships became a “forgotten” program until resurrected as Item 2.1.7 of the Society’s 2002 work plan. There were other factors which influenced the demise of the associates program: 1) Budget downsizing was necessary in 1995 and 1996 as a result of the reduced income from the low attendance at the International Convention in Miami, 2) The preoccupation of Society management in approving and implementing the new Society management structure and 3) The concern, from mid 1997, over the continual decreasing Society membership. |
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